ADvantage Server

The Call Genie ADvantage Server is a robust, Internet-class ad server, specifically enhanced to manage campaigns targeting the unique characteristics of phone-based ad inventory.  Unlike standard Internet ad servers the Call Genie ADvantage server supports a range of ad types including audio, SMS text, mobile banners, sponsored mobile local search results and enhanced listings. The Call Genie ad server leverages the unprecedented “time and place of need” targeting ability of phone-based services, combined with user action tracking to offer advertisers unprecedented visibility into performance of their advertising campaigns.

Key features include:

·      Inventory and Taxonomy Management

·      Campaign Creation and Targeting

·      Support for Audio, SMS Text, Mobile-web Banner and text ads

·      Support for CPM, Pay-per-click, Pay-per-call and Subscription pricing