Media Centre

CALL GENIE CUSTOMER DEPLOYMENTS WIN INDUSTRY RECOGNITION

November 18, 2008

CALL GENIE CUSTOMER DEPLOYMENTS WIN INDUSTRY RECOGNITION

INCLUDING PRESTIGIOUS “OUTSTANDING CONTRIBUTION TO THE

INDUSTRY” AWARD

 

Call Genie expands its offerings to help publishers mobilize and localize their brands

 

Toronto, Ontario - November 18, 2008 - Call Genie Inc. (TSX: GNE) today announced that it has

received industry recognition and has been presented three awards by 118 Tracker at the Pierz

Group 2008 Information Services conference, recently held in Las Vegas, Nevada. The awards

include The Best Advertiser Sponsored Service, The Best Location Based Service and the

prestigious Outstanding Contribution to the Industry award in recognition of Call Genie’s role as a

pioneer and significant global contributor to the information services industry and the local search

market.

 

“It is rare for a company to win two trophies from 118 Tracker,” according to the 118tracker.com’s

Managing Director Martin Ashfield, “but unprecedented in the history of the awards for a company

to win three. I congratulate Call Genie and expect they will continue to innovate and be a leader in

our industry.”

 

“Both traditional and emerging brands are moving to leverage mobile platforms. The experience

and proven success of companies like Call Genie combined with the infrastructure products they

offer will enable new and traditional media companies to reach mobile consumers and monetize

their mobile offerings with local advertising,” said Berge Ayvazian. Chief Strategy Officer at The

Yankee Group. “This is a new and emerging market, but it is clear that mobile local search and

advertising solutions will be a key enabler of any mobile service offering, now and in the

foreseeable future.”

 

“I am extremely proud of our entire team and congratulate them for the efforts put forth on these

award winning customer deployments,” stated Michael Durance, CEO of Call Genie. “We have

proven and innovative solutions and work closely with our customers to ensure their successful

implementation. The local search and advertising market is experiencing significant growth and we

expect to leverage our early successes to establish a sustainable leadership position and

participate in this expanding market.”

 

Call Genie will be presenting its solutions at the Kelsey Group Interactive Local Media (ILM08)

Conference November 19th -21st in Santa Clara, CA, and at the TM Forum Management World

November 18th-20th in Orlando, FL.

 

In Santa Clara, come to the Call Genie booth at the Kelsey conference to see a demonstration of

Call Genie’s recently announced Self Service Mobile Ad Campaign Management system deployed

by The Number, a subsidiary of KGB in the United Kingdom. For more details, see the recent press

release here: http://www.callgenie.com/media-centre/2008/09/24/129.

 

In Orlando, stop by the TM Forum’s Content Encounter 3 to see how Call Genie’s solutions have

been integrated with technologies and services from Telcordia, Microsoft, Motorola and

eBIZmobility to enable operators to deliver two-factor authentication, utilize customer accounts for

payment, leverage advertisers for credit or co-payment and generate revenue from both on and offdeck

content and services. You will see how consumer experiences are enhanced with single signon,

relevant offers, one-click purchase capability, privacy and supported by familiar and trusted

billing/payment methods.

 

About the 118 Tracker Awards

“Call Genie was selected from a significant group of international companies for all of these awards”

according to Martin Ashfield, Managing Director of 118tracker.com. “Their innovative applications

and contributions to the industry have been recognized by directory assistance providers worldwide

for driving the industry forward through creative and technical advancements.”

 

The Best Location Based Service award is in recognition of Call Genie’s solution deployed by RH

Donnelly DEX through the 1-800-CallDEX service. Leveraging a combined implementation of Call

Genie’s Interact Voice and Open Mobile products the service offers an automated, multimodal voice

and mobile data solution that enables consumer’s to find business services close to a landmark,

intersection or neighborhood. The CG Interact Voice solution delivers consumers who call 1-800-

CallDEX a unique, “localized” voice interaction and mobile local search experience. If you are in

Denver and you ask a local person for help, you might ask, “Can you recommend a Mexican

Restaurant, near ‘Mile High Stadium’?” CG Interact Voice enables an automated method for

publishers to deliver this type of localized, voice-based, mobile local search interaction. CG Interact

Voice leverages Call Genie’s database of local intersections, neighborhoods and landmarks, and is

updated regularly as new inquiries take place. “Mile High Stadium”, for example, was demolished in

2001, but is a traditional and historical name for the stadium now officially named “INVESCO Field.”

Following the voice interaction, CG Interact Voice is seamlessly integrated with CG Open Mobile to

deliver a multi-modal mobile data user experience. The result of their voice-based mobile local

search is delivered to their mobile handset via an SMS text message. The text message contains

the name, address and phone number for the business they selected during the voice search and a

link to relevant mobile web-based information including maps, directions and may include relevant

ads or other contextual information based on the mobile local search result. The mobile user

experience may also provide a link to reconnect with the voice-based service, bringing the multimodal

experience full circle.

 

The Best Advertiser Sponsored Service award is in recognition of Call Genie’s solutions deployed

by the Yellow Pages Group in Canada. The Call Genie solution, implemented for YPG, provides a

similar user experience, is built upon Call Genie’s Interact Voice product and leverages the

capabilities of the CG Open Location database. Yellowpages411, a Yellow Pages Group service,

enables consumer’s to find business services close to a landmark, intersection or neighborhood,

providing a unique, “localized” voice interaction and mobile local search experience. The service is

monetized through advertiser sponsorship. Advertisers are able to pay for priority placement in the

search results and provide custom recorded messages and tag lines which are played when the

results are presented to the caller.

 

About Call Genie Inc.

Call Genie is a leading global provider of local mobile search and advertising solutions that connect

ready to transact consumers directly with local merchants for local directory businesses, directory

assistance services and local media publishers. Call Genie reaches more than 220 million mobile

users worldwide and processes millions of mobile local searches per month. Call Genie solutions

offer an exceptional experience for both advertisers and consumers and are deployed in 11

countries around the world. Call Genie has been awarded the Excellence in Integrated Ad

Management award by the Pelorus Group, has won the Yellow Page Association Industry

Excellence Award for Marketing Innovation in North America, the Whitaker Innovation Award in

Europe, and the 118 Tracker Award for Technology Innovation in the UK. For more information, visit

www.callgenie.com.

 

For More Information

Call Genie Inc.

Alex Blodgett, Investor Relations

Tel: +1.403.410.6875

Email: alex.blodgett@callgenie.com

 

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