Media Centre

Call Genie to Power Broadcaster Media's WireAnt Desktop-to-Mobile Consumer Application Trial

July 22, 2008

Broadcaster Media to use Call Genie’s OpenMobile and ADvantage mobile advertising products to manage and deliver rich media advertising

Toronto, Ontario and San Francisco, California, July 22, 2008 - Call Genie Inc. (TSX:GNE), a leading provider of mobile local search and advertising solutions, today announced that Broadcaster Media, Inc., a provider of mobile technology that connects brand advertisers with their customers through media-rich, mobile content, will use key components of Call Genie’s CG Product Suite to support mobile advertising.

As part of the relationship, Call Genie will serve as an SMS delivery house and ad network partner and provide Broadcaster Media with an integrated ad platform that will access and deliver relevant, targeted text, banner and audio advertisements for presentment in their WireAnt desktop application as well as within SMS messages and on mobile web pages.

“In today’s ‘always on, always out’ world, the mobile phone has become the most important channel to target ‘ready to transact’ consumers,” said Michael Durance, CEO of Call Genie. “Integrating our OpenMobile and ADvantage products will allow Broadcaster Media to provide relevant and contextual brand advertisements to WireAnt users and friends at the right time and the right place. “

Broadcaster Media’s WireAnt, is a desktop application that allows consumers to quickly create and distribute mobile content to their friends. This content can be sent using SMS, with embedded mobile web links. Call Genie will provide the SMS text messaging capability through its OpenMobile product as well as provide relevant banner ads to the desktop application and text ads when SMS messages are sent from the desktop to a WireAnt user’s friend. 

“Whether its a standalone campaign or one integrated with existing marketing channels, Broadcaster Media lets brands extend their reach literally into the pockets of consumers by delivering media rich content to their mobile phones,” said Michael Loftus, CEO of Broadcaster Media. “This relationship with Call Genie will allow us to provide our brand advertisers and strategic partners with additional ad inventory to further target on-the-go, mobile consumers.”

Broadcaster Media is expected to launch its initial WireAnt trial in August of 2008.

About Broadcaster Media, Inc.

Headquartered in Mountain View, California, Broadcaster Media develops mobile technology that connect brands with their target audiences through engaging, media-rich content on their most personal and interactive devices—their mobile phones. The company’s product suite delivers premium, graphical, downloadable content to consumers as a managed service for brands and their marketing agencies and brings content to all Blackberrys, iPhones, Windows Mobile or Java-enabled mobile handsets. For more information, visit www.broadcastermedia.com

About Call Genie Inc.

Call Genie is a leading provider of local mobile search and advertising solutions to Yellow Pages publishers, directory assistance providers, and wireless carriers. These solutions enable companies to offer an exceptional experience for both advertisers and consumers.  Call Genie won the Yellow Page Association Industry Excellence Award for Marketing Innovation in North America, the Whitaker Innovation Award in Europe, and the 118 Tracker Award for Technology Innovation in the UK. Call Genie has over 30 customers in 11 countries.  For more information, visit www.callgenie.com.

About Call Genie Mobile Local Search Product Suite

The CG Mobile Local Search Product Suite includes three product lines: CG Interact, CG Open and CG ADvantage. These product lines provide directory assistance providers, Yellow Pages publishers, wireless carriers and search engine companies, the applications and technology platforms required to deliver innovative mobile local search services that lead trends rather than respond late in today’s shorter consumer adoption cycles.

The CG Interact products deliver automated or operator-assisted voice enabled solutions, mobile data search and seamless delivery of information to phones from web sites.  CG Open products have been designed with the underlying philosophy that a great user experience must be the foundation for any service that will be monetized through ad sponsorship.  CG Open products deliver key benefits to reduce costs and enhance the user experience.  All of the CG Open platforms leverage industry standards to maximize their ability to integrate into and interoperate with our customer’s existing systems, data sources and with mobile content providers. CG ADvantage products enable our customers to capitalize on the emerging Mobile Local Search advertising opportunity and deliver inventory, taxonomy and campaign management specifically optimized for this unique ad inventory.

For More Information                 

Jolie Mizerski, Media Relations Alex Blodgett, Investor Relations

Tel: +1 416 619 3910Tel: +1 403 410-6875
Email: jolie.mizerski@callgenie.comEmail: alex.blodgett@callgenie.com

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