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AT&T YELLOWPAGES.COM and Call Genie Sign Content Access Agreement
April 14, 2008
Agreement Provides Consumers With Relevant Local Mobile Search Results From YELLOWPAGES.COM
Toronto, Ontario and San Francisco, California, April 14, 2008 - Call Genie Inc. (TSX:GNE), a leading provider of local mobile search and advertising solutions, today announced a new listing and content distribution agreement with YELLOWPAGES.COM, a leading Internet Yellow Pages and local search directory and subsidiary of AT&T (NYSE: T).
Under the terms of the agreement, Call Genie will deliver YELLOWPAGES.COM local business listings and content through its distribution network in the United States. This agreement will enable consumers to find and access relevant local search content, as well as provide YELLOWPAGES.COM advertisers with additional exposure through the millions of anticipated searches on Call Genie’s mobile local search and advertising platform.
Call Genie’s mobile local search and advertising solution allows ‘ready to transact’ consumers to directly connect with local businesses, ‘anytime, anywhere.’ With a focus on providing consumers with ‘a great search experience’ and local businesses with ‘a great advertising experience,’ Call Genie is ideally suited to provide consumers with relevant merchant results.
“The consumers that access Call Genie’s local mobile search services will benefit from receiving highly relevant, comprehensive search results powered by YELLOWPAGES.COM,” said Mike Durance, CEO of Call Genie. “This agreement with YELLOWPAGES.COM provides a fantastic opportunity for us to connect our consumer relationships directly with the YELLOWPAGES.COM advertisers.”
The YELLOWPAGES.COM listing and content data is available immediately through Call Genie’s distribution network and local mobile search partners.
About Call Genie Inc.
Call Genie is a leading provider of local mobile search and advertising solutions to Yellow Pages publishers, directory assistance providers, and wireless carriers. These solutions enable companies to offer an exceptional experience for both advertisers and consumers. Call Genie won the Yellow Page Association Industry Excellence Award for Marketing Innovation in North America, the Whitaker Innovation Award in Europe, and the 118 Tracker Award for Technology Innovation in the UK. Call Genie has over 30 customers in 11 countries. For more information, visit www.callgenie.com.
For More Information
Call Genie Inc.
Jolie Mizerski, Media Relations
Tel: +1 416.619.3910
Email: jolie.mizerski@callgenie.com
or
Alex Blodgett, Investor Relations
Tel: +1 403 410-6875
Email: alex.blodgett@callgenie.com
The TSX Exchange has neither approved nor disapproved the contents of this news release.
