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Call Genie, MobileGates and Schober to 'Light Up' Barcelona, Spain at 3GSM
February 8, 2007
Joint demonstration will allow all 3GSM participants to find restaurants and entertainment throughout Barcelona
Call Genie Inc. (TSX-V: GNE), the leading provider of Voice-enabled, Mobile Local ("VoMoLo") search solutions to wireless carriers, directory assistance providers and Yellow Pages publishers, MobileGates, a leading provider of mobile location-based mapping applications and Schober, a leading provider of European business data, today announced that they will demonstrate multiple Call Genie based solutions for Enhanced Business Category Search at the 3GSM World Congress to be held in Barcelona, Spain February 12 - 14, 2007.
With over 1,300 exhibitors and over 55,000 attendees, the 2007 3GSM World Congress is the largest wireless industry event in the world.
Call Genie and Schober will demonstrate the FunFinder Enhanced Business Category Search for the greater Barcelona area. Utilizing Call Genie's Enhanced Voice Directory ("EVD™") software and Schober's business data, participants of the 3GSM World Congress will be able to stop by Call Genie's booth to locate local restaurants and entertainment in Barcelona.
Separately, Call Genie and MobileGates will demonstrate Enhanced Business Category Search with interactive, multi-modal mapping for several major metropolitan cities. This capability will offer callers a rich interactive display of the top listings, locations and other relevant content directly on their handset.
Voice-enabled Mobile Local Search is the newest way for wireless carriers to offer their subscribers enhanced directory assistance based on business category search. Unlike handset software-based solutions, VoMoLo services can be accessed from any wireless network and mobile phone, thus allowing carriers to deploy solutions much faster with a significantly reduced total cost of ownership.
Call Genie's EVD™ platform enables wireless carriers, Yellow Pages publishers and directory assistance providers to offer a valuable new monetization channel. EVD™ provides callers with a rich offering of business category listings that are both location and landmark-based and thus highly targeted and relevant. EVD™ based services can be made available to all wireless subscribers at no incremental cost. This allows all wireless carriers to meaningfully increase average revenue per subscriber (ARPU) with significantly lower deployment and ongoing operational costs.
Call Genie representatives and Category Search Specialists will be available during the 3GSM Conference. To find restaurants or entertainment in Barcelona during 3GSM, see a demonstration of EVD™ or learn more about Call Genie, please stop by Hall 2 Stand 2F60 (adjacent to the French Pavilion) at 3GSM.
About Call Genie
Call Genie, Inc. is the leading provider of enhanced Voice-enabled Mobile Local ("VoMoLo") search products and services to Wireless Carriers, Directory Assistance providers, and Yellow Pages publishers. Offered as a turnkey or ASP solution, Call Genie's Enhanced Voice Directory (EVD™) platform enables companies to offer a comprehensive, voice-enabled business category search service to consumers and business customers. EVD™ is network, handset and location independent, and can be incorporated into any existing DQ service or deployed as a stand-alone offering.
Call Genie won the 2006 Yellow Page Association Industry Excellence Award for Marketing Innovation in North America, the 2006 Whitaker Innovation Award in Europe, and the 2006 118 Tracker Award for Technology Innovation in the UK. For more information, please visit our website at www.callgenie.com or call directly at +1-403-268-0411.
About MobileGates
MobileGates is a global leader in mobile search and location-based applications and has pioneered the first carrier-grade suite of integrated applications with an open source development environment. The company's mobile applications are currently available through Verizon Wireless, Sprint, and other leading wireless carriers. Founded in 2000, MobileGates is headquartered in La Palma, California. For more information please visit www.mobilegates.com.
About Schober Information Group
Schober PDM Iberia, S.A. was founded in the mid 1990's as a joint project between two of Europe's leaders in Direct Marketing: the Spanish company PDM Marketing y Publicidad Directa, S.A. with over 30 years experience in database marketing, and the German multinational Schober Direct Marketing. Internationally, Schober Information Group, has been working in the European market for over 60 years and is today present in all the key European countries. Overall, Schober manages and supplies information concerning over 15 million companies and 130 million households; every year it assists over 25,000 European companies in their Direct Marketing and CRM strategies. For more information please visit www.schober.es.
Contact:
| Investor Relations and Media: | Ali Mahdavi |
| Business Development: |
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Certain statements regarding Call Genie Inc. and its business contained herein are forward-looking statements. Forward-looking statements (often, but not always, identified by the use of words such as "expect", "may", "anticipate" or "will" and similar expressions) may include estimates, plans, expectations, opinions, guidance or other statements that are not statements of fact. Although Call Genie Inc. believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. These statements are subject to certain risks and uncertainties that could cause actual results or outcomes to differ materially from those anticipated or implied in the forward-looking statements. Call Genie Inc. does not assume responsibility for the accuracy and completeness of the forward-looking statements and does not undertake any obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances. Call Genie Inc.'s forward-looking statements are expressly qualified in their entirety by this cautionary statement. Certain risk factors to which Call Genie is exposed in the conduct of its business (and which may affect the expectations or outcomes reflected in the forward-looking statements contained in this news release) are described in the 2004 Annual Information Form filed by Call Genie on March 31, 2005 with certain securities regulatory authorities in Canada. The Annual Information Form is available through SEDAR, at www.sedar.com.

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