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Call Genie Announces Release of EVD™ 4.5
May 3, 2006
Call Genie Inc. (TSX VENTURE:GNE) announced today that it has released the latest version of the Enhanced Voice Directory (EVD™) package, which provides voice-enabled access to Yellow Pages listings by category and location. The Yellow Pages Group's HelloYellow™ service is now using this advanced platform.
EVD™ 4.5 includes enhancements in administration and reporting protocols, but the main thrust has been to further increase usability and accuracy of the Voice User Interface.
"From the consumer's perspective, the main advances will be in the success rates when they place calls into HelloYellow™", according to Eric Fredine, Chief Technology Officer. "Although we have added features that improve the sales order process and allow us to more effectively analyze and account for performance of the package, the greatest enhancement is to the consumer experience when calling HelloYellow™. Our top priority is to have a simple, successful and overwhelmingly positive experience for the user. EVD™ 4.5 has exceeded our expectations in this respect and continues to distance Call Genie from any would-be competitors."
Through analysis of tens of thousands of transcriptions of real-life calls, Call Genie has refined the EVD™ grammars to accurately interpret requests for over 1,500 categories of merchants. The taxonomy mapping logic in EVD™ 4.5 is extremely effective in detecting ambiguity and prompting for clarification. EVD™ 4.5 recognizes the many different ways in which people actually ask for information, and now satisfies requests for the "long tail" of less common categories - critically important in gaining consumer acceptance.
Part of the proceeds from the Company's recently completed $10,000,000 private placement will be used to continue to evolve the EVD™ technology platform, with additional upgrades planned for the next twelve months.
Call Genie Inc. is also pleased to announce that it has materially updated its website to make it both investor and customer-centric. The website can be viewed at www.callgenie.com.
About Call Genie
Call Genie's HelloYellow™ service is operational in the Greater Toronto Area by dialing 310-YELO. The service is the first of its kind in the world. Call Genie partnered with the Yellow Pages Group in December 2003 and began the commercialization of the service in September of 2005.
Call Genie is a provider of enhanced voice directory services. Call Genie's services include the development of interactive voice recognition applications, marketing and sales planning, operational support, and the management of related technologies and network operations center components. Call Genie is a leader in the voice sector of the interactive, local directory services market - the business of bringing together consumers and merchants. Please visit our website at www.callgenie.com.
For further information, please contact:
| Investor Relations and Media | Business Development |
Cautionary Statement
Certain statements regarding Call Genie Inc. and its business contained herein are forward-looking statements. Forward-looking statements (often, but not always, identified by the use of words such as "expect", "may", "anticipate" or "will" and similar expressions) may include estimates, plans, expectations, opinions, guidance or other statements that are not statements of fact. Although Call Genie Inc. believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. These statements are subject to certain risks and uncertainties that could cause actual results or outcomes to differ materially from those anticipated or implied in the forward-looking statements. Call Genie Inc. does not assume responsibility for the accuracy and completeness of the forward-looking statements and does not undertake any obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances. Call Genie Inc.'s forward-looking statements are expressly qualified in their entirety by this cautionary statement. Certain risk factors to which Call Genie is exposed in the conduct of its business (and which may affect the expectations or outcomes reflected in the forward-looking statements contained in this news release) are described in the 2004 Annual Information Form filed by Call Genie on March 31, 2005 with certain securities regulatory authorities in Canada. The Annual Information Form is available through SEDAR, at www.sedar.com.
The TSX Venture Exchange has neither approved nor disapproved the contents of this news release.

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